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FRAMTIDSMÄSSAN 2027
The public sector is facing a shift. Large retirements. Increased competition for young talent. And a generation that doesn't even have you on its radar. 57% of young people say they would rather become influencers than work in traditional professions.
You're not just competing with other employers. You're competing for attention.
The organizations that are building relationships with young talent today
will win the skills supply tomorrow.
Framtidsmässan
Framtidsmässan is not a new initiative.It was started back in 2015 within the Swedish Agency for the Future – on the initiative of four municipal councilors – with a clear goal: To help the public sector reach students and strengthen its future supply of skills.
For several years, the Future Fair brought together municipalities, regions and authorities together with thousands of students – with strong engagement and concrete meetings as a result. Since then, the concept has been further developed by Virtual Days into digital and scalable career events.
Now we take the next step
In March 2027, the Future Fair will be relaunched – adapted to how today's students discover, evaluate and choose employers. With the same basic idea. But in a reality where the competition for talent is considerably tougher.
The problem
Framtidsmässan is a targeted initiative designed to help the public sector:
✔ Reach students and young talent at scale
✔ Build awareness and interest around career opportunities
✔ Create real interactions — not just visibility
✔ Build a long-term pipeline of future talent
This is not a traditional career fair.
It’s a platform for building relationships with the next generation of talent.
The Solution
Framtidsmässan is a targeted initiative to help the public sector to:
✔ Reach students and young talent on a large scale
✔ Build interest and understanding of your opportunities
✔ Create actual meetings – not just exposure
✔ Build a long-term pipeline of candidates
This is not a traditional fair.
It is a platform for creating relationships with the next generation of talent.
What you get as an exhibitor
✔ Direct access to candidates
Chat, meetings and interactions with young talent from across Sweden.
✔ Measurable results
Insights and data on candidate interest, engagement and behavior.
✔ Targeted audience
Students and young professionals actively exploring future career opportunities.
✔ Employer branding towards 300,000 students & recent graduates
Build long-term awareness among the next generation of talent.
Why Act Now?
THE ORGANIZATIONS THAT BUILD RELATIONSHIPS WITH YOUNG TALENT TODAY
WILL WIN THE COMPETITION FOR FUTURE TALENT TOMORROW.
Setup & Pricing
We want as many organizations as possible to be able to participate in Framtidsmässan. That’s why we offer an affordable base package starting from SEK 19,000.
The base package includes:
Before the event:
• Visibility towards 300,000 candidates
• Exposure in newsletters
• Social media marketing
During the event:
• A digital booth with chat and meeting rooms
• Pre-recorded videos, PDFs and information materials
• The ability to search, save and connect with candidates
• Publication of jobs and student opportunities
• Statistics and contact details for follow-up
Optional add-ons:
• Live presentations
• Speed interviews with matched candidates
• Customized booth design, avatar and video greeting in your booth
Participating is simple!
You fill in a web form with your booth content and join the event easily online directly from your computer.
Do you want to know more?
Fill out the form and we will get back to you with more information about Virtual Career Days and our digital marketing services!